KVSP Mattel’s Barbie cheering for AFC Richmond with new line of ‘Ted Lasso’ dolls
Written by ABC Audio ALL RIGHTS RESERVED on October 24, 2023
Mattel is going from co-producing the blockbuster Barbie to celebrating an Emmy-winning show: The toy company’s Barbie brand has announced a collabo to bring characters from Apple TV+’s Ted Lasso to your home.
The Ted Lasso x Barbie collection of course features a plastic likeness of Jason Sudeikis‘ mustachioed titular soccer team manager, but also features dolls of Hannah Waddingham‘s AFC Richmond owner Rebecca Welton and Juno Temple‘s straight-shooting fashionista Keeley Jones.
Ted’s figure “is wearing a sporty blue tracksuit with sneakers,” Mattel notes. “He also has removable aviator shades, a whistle, and trusty soccer ball.” The doll’s commemorative packaging features the AFC Richmond locker room, complete with a “BELIEVE” sign, as well as “Nate’s homemade suggestion box.”
The company continues, “Our Rebecca doll is dressed for her morning ‘Biscuits With the Boss’ in a chic champagne blouse with black tailored pants and classic black pumps. Statement golden earrings and a handbag complete her sophisticated look.”
Keeley’s doll “is dressed for a night on the town or a chic day in the office wearing a satiny pink midi dress, chic golden heels, and black faux fur cape,” Mattel explains. “Her fabulous style is complete with her trademark high ponytail, signature golden hoops, and darling pink clutch.”
The line was the result of a collaboration between Barbie and Warner Bros. Discovery Global Consumer Products, a sister division to Lasso‘s co-producers, Warner Bros. Television.
Warner Bros. Pictures and Mattel of course collaborated on the big screen for Greta Gerwig‘s hit Barbie movie.
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